This advertisement represents the dangers of drinking and driving. The brand of this ad is Absolut vodka. This image can be directed at any audience who drinks this particular brand of vodka. There is a dead patient is this picture as an illustration of the effects on drinking and driving. Ultimately, Absolut wants you to drink responsibly at all times. Also, this ad appeals to people's emotions because death is a very serious and emotional topic. This ad portrays that if you drink irresponsibly, there will be devastating consequences.
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